Find out what your digital presence is quietly costing you.
A hands-on audit of your website, your Google Business Profile, and how you stack up against the contractors bidding the same jobs — plus the leads slipping through and the AI worth putting to work on them. Delivered as a written report and a walkthrough call.
- Website healthCRITICAL
Mobile site loads in 6.4s and the Request an Estimate form errors on submit.
- Google Business ProfileNEEDS WORK
Wrong primary category, 7 reviews unanswered, service area never set.
- Local visibilityNEEDS WORK
Ranks #14 for "furnace repair near me" in Berwyn, outside the map pack that gets the calls.
- Competitor gapCRITICAL
The three HVAC companies ranking above them average 187 reviews. This one has 24.
- Missed leadsCRITICAL
Roughly 38 calls a month ring out after 5pm with no voicemail and no text-back.
- AI opportunityOPPORTUNITY
After-hours text-back and automated review requests are the two highest-return plays.
Five sections, in the order we work through them.
Tools gather the data. A person reads it, checks it against how trades actually get found in Chicago, and writes the recommendations. Every finding comes with what to do about it.
Website problems
The technical and practical reasons visitors leave before they call or request an estimate.
- ◆Mobile load time and layout, and what is causing the stall
- ◆Broken estimate forms, dead links, expired SSL, mixed-content warnings
- ◆How many taps from landing to phone number, service area, or quote request
- ◆Whether anything is actually tracking calls, forms and traffic sources
- ◆On-page SEO basics including service pages and city pages
Google Business Profile issues
For most trades this listing outranks the website as a source of calls.
- ◆Primary and secondary categories, the single most common thing set wrong
- ◆Name, address and phone consistency across Google, Yelp, Apple Maps, Angi and the trade directories
- ◆Review volume, star average, review velocity and your response rate
- ◆Photos of real jobs, services list, Q&A, hours including holidays
- ◆Service area setup, and whether Posts are being used at all
Competitor comparison
Three real competitors in your trade and your service area, not a national benchmark that means nothing on your side of town.
- ◆Map pack position for the searches your customers actually type
- ◆Review count, rating, and how fast reviews are coming in
- ◆Site speed and how easy it is to book or request a quote, measured the same way as yours
- ◆Offers, financing and pricing signals
- ◆Whether they are running Google Local Services Ads
Missed lead opportunities
Where interested homeowners reach out and nothing happens. This is usually the most expensive section of the report.
- ◆Calls that ring out after hours, at lunch, or while you are on a job
- ◆Form fills and messages with no follow-up path or owner
- ◆Time-to-first-response, measured against what wins the job locally
- ◆Past customers never asked for a review or a seasonal service
- ◆Quotes sent that were never chased a second time
AI opportunities
Specific, and sized to a trades business. No enterprise transformation, just what pays for itself this quarter.
- ◆After-hours answering and text-back so the phone stops being a leak
- ◆Automated review requests timed to job completion
- ◆Estimate and quote drafting from your own past jobs
- ◆Booking, rescheduling and no-show follow-up without staff time
- ◆An FAQ agent on the site that hands real leads to a human
What actually lands in your inbox.
The written audit
Findings across all five sections, each with severity, evidence and the fix. Written to be handed to a staff member or a contractor without translation.
20-minute walkthrough
We go through the report together, in plain English, and you decide what you are doing yourself and what you are not.
30 / 60 / 90 fix order
Everything sequenced by return-per-hour, so you start with the change that moves money and not the one that is easiest to talk about.
Forty-eight hours, and about ten minutes of your time.
You send the basics
Business name, website, Google Business Profile link, the suburbs and neighborhoods you serve, and the number customers call. Read-only Analytics or Search Console access if you have it, optional.
We audit
Site testing, profile review, local rank checks, competitor pulls, and the lead-path walkthrough, including calling your own line to hear what a customer hears.
Report and walkthrough
The PDF arrives first so you can read it cold. Then we get on a call, go through the priority list, and you leave knowing exactly what to do first.
Each audit is done by hand on a 48-hour clock, so the month is capped at twelve. When September's slots are gone, the next opening is October.
If you'd rather not do the fixing yourself.
The audit stands on its own and plenty of owners take the report and run with it. If you'd rather hand it off, this is what that looks like.
Fix Sprint
We execute the critical findings — site speed and forms, Google Business Profile rebuild, review system, and one AI play stood up and tested. Two to three weeks, fixed scope, fixed price.
AI Ops Retainer
The systems from the report kept running and improved each month — lead capture, follow-up automation, reporting you will actually read, and new AI workflows as the business changes.
Your $99 is credited toward either engagement if you start within 30 days of the walkthrough call. And if you don't, nothing happens — no follow-up sequence, no drip.
Before you spend the $99.
No. If you don't have one, that's a finding in itself — we audit your Google Business Profile, your presence in the trade directories, and how people currently find and reach you, then tell you whether a site is actually your next dollar or whether something else is.
$99 to find out. 48 hours to know.
Website problems, Google Business Profile issues, competitor comparison, missed leads, and the AI worth putting to work — in one report, with a plan attached.